Yandex Music City Activation

We had the pleasure of supporting Listen, This Is Love project by Yandex.Music. In collaboration with the client, we created CG visuals that illuminated Moscow’s skyline to draw attention to the campaign, where platform subscribers could send personalized donations - dubbed “donatellines” - to their favorite artists.

To encourage fans to express support to the music they love by taking part in this unique Valentine’s Day initiative, we brought the message to one of the city’s largest media facades. Some participants even helped to co-create the experience, as the most creative and original donatellines were featured on the big screen.